Weaver Media's New Account Coordinator

Hello again Weaver Media Fans! As you know, we constantly strive to bring you the best in customer service. And we'd like to introduce you to our newest team member who will help us do just that. Meet Jennifer Solomon, our new Account Coordinator.



Jennifer is a recent graduate of Michigan State University where she graduated with a Bachelors of Science, Environmental Economics and Policy. During her time at MSU, Jennifer worked as a SCNO (Students Consulting for Nonprofit Organizations) Project Manager coordinating projects with non profit groups. Jennifer was also a member of the MSU chapter of the Sierra Club and LEAF (Leadership in Environmental and Agricultural Fields). In each of these experiences, she's learned valuable project skills which she brings with her to her new position.

We are excited to have Jennifer on board and hope you all take the time to welcome her to our team.

NASCAR Goes Green—So Do We

A couple weeks ago, we shared this article from bohemian.com from our Facebook account. The article describes some of the methods that NASCAR is using to go green. They covered sheep mowing the lawns; aluminum, plastic and tire recycling efforts; as well as oil re-refinement.

But, coming from a signage background, we couldn't help but notice there was something missing. PVC, aka polyvinyl chloride. PVC is the polymer that makes vinyl banners possible. However, it rarely recycled because regrinding and recompounding the resin is very costly versus using unrecycled resin. This leads to large amounts of vinyl being discarded into landfills across the country each year. This concerns us greatly because vinyl grandstand, trackside and backstretch banners make up a good deal of our work for our partner tracks.

However over the last couple of years, new earth-friendly materials have become available. One is a material we believe has great opportunities in the motorsports arena. It's constructed of woven polyethylene plastic and is 100% recyclable (which we're more than happy to help coordinate). But that's just scratching the surface.

A few fast facts on how this material stacks up against standard 13oz vinyl.

One 20' x 60' trackside banner...
• Uses 1,656,548 less BTU units to produce (or about 486 Kw hours)
• Saves 13 gallons of gasoline (that would get the average sedan 294 miles)
• Eliminates 1,308 square feet of landfill needs (equal to about 986 20oz bottles)

And that's just for one banner.

Plus, this earth-friendly material is about 80% lighter than standard 13oz vinyl banners. That decrease in weight may translate to reduced shipping costs and easier installations. Best of all, these products are about the same price as standard front lit vinyl.

Outdoor companies have been testing, and using this material for a couple of years and we're excited to be able to offer them to the NASCAR arena.

If you're looking to go green with your racing efforts. Give us a call at the office. We'd be happy to discuss these exciting new options with you.

Weaver Media's On the Move

After another successful event at Michigan International Speedway (you guys are awesome as always), we now shift our focus to other things. Like moving.

Yup that's right after three years of great business growth at our current location we've maxed out our offices and we're moving a couple of miles down the road on July 1st. So come the first of the month, please update your address book to:

Weaver Media
810 Welch Road
Commerce Twp., MI 48390

We can't wait to get settled in so we can show you some photos of our new space. And feel free to drop by the office and look around the next time you're in the neighborhood.

Weaver Media Online 2.0

It's been another exciting week here at Weaver Media.

This weekend, the first race of the year comes back to MIS. The new Media Center should really draw attention. We felt honored that they asked us to add some flavor to the walls with these really cool wall murals that show off some Michigan flavor. We were able to take their ideas and create these images which really highlight some of the great scenery and history that our state has to offer.

While Sean and Mark are down at the track with our installers, we've taken the time to begin the testing and debugging of the new Weaver Media Online.

Anyone who has used our current system knows it's a great tool for placing, monitoring and approving orders. But our vision for the system has always been a bit different. It's always been our goal to really integrate this system to our partners' way of doing business—to turn it into a fully developed asset management system. That's why we'll soon be unveiling Weaver Media Online 2.0.

Why are we so excited about this new version? Let us explain.
(Please note all the information in these images is for testing purposes only.)

New Design
The first thing you'll notice is the cleaner, more user-friendly, interface. We've rethought and reworked the navigation to be more intuitive.



Enhanced Order Management
Finding exactly where an order is at has never been easier. Search by the order number, job title, sponsor or keyword and find exactly what your looking for.



Or just leave everything as-is and hit search to get a full report of every order with the job's status.


Easily Searchable Inventory
From traditional trackside and grandstand signage to specific inventory that Weaver Media has created, it's all right here in an easy to follow list. And to make it even easier to remember what a piece is, we can add past images to each item.



Detailed Spending Reports
Quickly see where, and how your budget was spent. And with one click, download everything to Excel for reference.



These features just scratch the surface of what's to come. Check back in the coming weeks for more feature teasers, and Weaver Media Online tutorials.

Another High-Octane April.

Phew, it was a busy month! Of course around here April's always are.

We kicked off the month down at Talladega Super Speedway. There's always plenty of mesh fences, large banners and lots of other pieces to get ready at the 2.5 mile track. The race, like always, didn't disappoint. This spring, Talladega set records for both the number of leaders, and the number of lead changes before Kevin Harvick landed in victory lane.

Right off of Talladega, we headed north to Richmond, Virginia. In addition to putting up grandstand banners and a great deal of other traditional trackside signage at RIR, we had our first opportunity to work with Jim Beam as they let us design their race suite. Very nice people to work with. See the pictures of the suite here. We also created some flyers to promote Coca-Cola's third track walk of the year.

During the stretch between Richmond and Darlington, we also threw wrapping the Michigan International Speedway pace car. It's a sharp looking 2010 Mustang that the guys at MIS did a great job designing. Take a look.

Once Richmond was complete, we loaded up in the coach and headed south again. This time to Darlington, South Carolina. That's where we currently are, putting the final touches on the Lady in Black for her big night. Look forward to seeing you all at the race.


We've also been putting some time in on our social media initiative this year. You can check out the Weaver Media Facebook page, Twitter stream, LinkedIn profile and YouTube channel. We can't wait to connect. See you all around the track soon.