Weaver Media and MIS team up to bring the fans Emerson Drive and Jacob Lyda

Saturday, after the Alliance Truck Parts 250 you'll want to stick around. Why? Because Weaver Media is sponsoring the Emerson Drive concert with opening act Jacob Lyda. The concert is free to ticket holders and will start about 30 minutes after the race in the New Holland Fan Plaza. For more details see Michigan International Speedway's press release on their website.

Support the VFW at Buffalo Wild Wings

BUFFALO WILD WINGS® to Partner with Veterans of Foreign Wars Foundation

Visit your local participating restaurant and support the VFW Foundation. May 11, 2011

Participating Buffalo Wild Wings® locations are showing their support of the troops by partnering with the VFW Foundation to support the Return the Favor™ campaign. Participating restaurants will donate 10 percent of guest’s food purchase when the guest shows their military ID card, VFW membership card or Return the Favor card. To find participating restaurants or to print a Return the Favor card, visit ReturnTheFavor.org. The program will run from May 16 through June 12.

“Buffalo Wild Wings happily serves as a gathering place for local military personnel and this is our way for thanking each of them for their service to our country. We are proud to support the men and women who serve our country every day,” commented Jeffrey Miller, Director of Field Marketing and Brand Compliance.

John Lowe, Director of the VFW Foundation stated, “It is through the commitment of companies such as Buffalo Wild Wings that we are able to support America’s heroes on a daily basis. We thank Buffalo Wild Wings for their commitment to our service members, veterans and their families.”

About the Veterans of Foreign Wars Foundation

The VFW Foundation is the official charity of the Veterans of Foreign Wars of the United States (VFW), America’s oldest and largest service group for combat veterans. Return the Favor is an awareness and fundraising campaign to honor, celebrate, and support active-duty military members, veterans, and their families. Our mission is to support programs and services that provide financial assistance for military families, free phone calls for service members overseas, VIP treatment for troops and their families at entertainment events, and morale boosting events for military units. These programs and services are non-political and provided at no cost to the recipients. The VFW Foundation is one of the nation’s highest rated 501(c)(3) non-profit organizations. For more information, please visit www.returnthefavor.org.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of Buffalo Wild Wings Grill & Bar™ restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings’ menu specializes in 14 mouth-watering signature sauces and 4 (four) seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently 753 Buffalo Wild Wings locations across 45 states.

Thank You Phoenix International Raceway

A couple of weeks ago we got a great opportunity. Our partners at Phoenix International Raceway had one last backstretch available and offered it to us. The only caveat, it had to be produced and shipped by the next day.

Luckily we are used to producing high-quality, large-format graphics for our partners. Quickly we created a Weaver Media inspired backstretch. It was produced and shipped in a single day and arrived at PIR in plenty of time for the Nationwide and Sprint Cup races—allowing us some great TV exposure along the way. We'd like to thank Liz Thomas and Brett Adams for their hard work at the track for making this happen.

A nice shot of the finished product.



We post this not to pat ourselves on the back (although we are doing that), but to show that even on a tight time line we're happy to get a job produced for you. If you ever have any questions, please contact us and we'll talk you through the entire process.

Weaver Media's New Account Coordinator

Hello again Weaver Media Fans! As you know, we constantly strive to bring you the best in customer service. And we'd like to introduce you to our newest team member who will help us do just that. Meet Jennifer Solomon, our new Account Coordinator.



Jennifer is a recent graduate of Michigan State University where she graduated with a Bachelors of Science, Environmental Economics and Policy. During her time at MSU, Jennifer worked as a SCNO (Students Consulting for Nonprofit Organizations) Project Manager coordinating projects with non profit groups. Jennifer was also a member of the MSU chapter of the Sierra Club and LEAF (Leadership in Environmental and Agricultural Fields). In each of these experiences, she's learned valuable project skills which she brings with her to her new position.

We are excited to have Jennifer on board and hope you all take the time to welcome her to our team.

NASCAR Goes Green—So Do We

A couple weeks ago, we shared this article from bohemian.com from our Facebook account. The article describes some of the methods that NASCAR is using to go green. They covered sheep mowing the lawns; aluminum, plastic and tire recycling efforts; as well as oil re-refinement.

But, coming from a signage background, we couldn't help but notice there was something missing. PVC, aka polyvinyl chloride. PVC is the polymer that makes vinyl banners possible. However, it rarely recycled because regrinding and recompounding the resin is very costly versus using unrecycled resin. This leads to large amounts of vinyl being discarded into landfills across the country each year. This concerns us greatly because vinyl grandstand, trackside and backstretch banners make up a good deal of our work for our partner tracks.

However over the last couple of years, new earth-friendly materials have become available. One is a material we believe has great opportunities in the motorsports arena. It's constructed of woven polyethylene plastic and is 100% recyclable (which we're more than happy to help coordinate). But that's just scratching the surface.

A few fast facts on how this material stacks up against standard 13oz vinyl.

One 20' x 60' trackside banner...
• Uses 1,656,548 less BTU units to produce (or about 486 Kw hours)
• Saves 13 gallons of gasoline (that would get the average sedan 294 miles)
• Eliminates 1,308 square feet of landfill needs (equal to about 986 20oz bottles)

And that's just for one banner.

Plus, this earth-friendly material is about 80% lighter than standard 13oz vinyl banners. That decrease in weight may translate to reduced shipping costs and easier installations. Best of all, these products are about the same price as standard front lit vinyl.

Outdoor companies have been testing, and using this material for a couple of years and we're excited to be able to offer them to the NASCAR arena.

If you're looking to go green with your racing efforts. Give us a call at the office. We'd be happy to discuss these exciting new options with you.

Weaver Media's On the Move

After another successful event at Michigan International Speedway (you guys are awesome as always), we now shift our focus to other things. Like moving.

Yup that's right after three years of great business growth at our current location we've maxed out our offices and we're moving a couple of miles down the road on July 1st. So come the first of the month, please update your address book to:

Weaver Media
810 Welch Road
Commerce Twp., MI 48390

We can't wait to get settled in so we can show you some photos of our new space. And feel free to drop by the office and look around the next time you're in the neighborhood.

Weaver Media Online 2.0

It's been another exciting week here at Weaver Media.

This weekend, the first race of the year comes back to MIS. The new Media Center should really draw attention. We felt honored that they asked us to add some flavor to the walls with these really cool wall murals that show off some Michigan flavor. We were able to take their ideas and create these images which really highlight some of the great scenery and history that our state has to offer.

While Sean and Mark are down at the track with our installers, we've taken the time to begin the testing and debugging of the new Weaver Media Online.

Anyone who has used our current system knows it's a great tool for placing, monitoring and approving orders. But our vision for the system has always been a bit different. It's always been our goal to really integrate this system to our partners' way of doing business—to turn it into a fully developed asset management system. That's why we'll soon be unveiling Weaver Media Online 2.0.

Why are we so excited about this new version? Let us explain.
(Please note all the information in these images is for testing purposes only.)

New Design
The first thing you'll notice is the cleaner, more user-friendly, interface. We've rethought and reworked the navigation to be more intuitive.



Enhanced Order Management
Finding exactly where an order is at has never been easier. Search by the order number, job title, sponsor or keyword and find exactly what your looking for.



Or just leave everything as-is and hit search to get a full report of every order with the job's status.


Easily Searchable Inventory
From traditional trackside and grandstand signage to specific inventory that Weaver Media has created, it's all right here in an easy to follow list. And to make it even easier to remember what a piece is, we can add past images to each item.



Detailed Spending Reports
Quickly see where, and how your budget was spent. And with one click, download everything to Excel for reference.



These features just scratch the surface of what's to come. Check back in the coming weeks for more feature teasers, and Weaver Media Online tutorials.